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Amoena specializes in developing unique products that feature the highest quality and innovative designs – women’s health and well-being are our concern. In addition, we focus on providing real added value for our partners by constantly expanding and improving our business areas and service offerings. We attract passionate and performance-driven partners to grow the Amoena organization around the world. By investing in and developing our core competencies, we aim to strengthen our leadership position and generate sustainable growth to help even more women worldwide.

1. WOMEN FIRST
We are there, we listen, we support women with breast cancer on their journeys. We align our actions with their requirements. We want to give them a voice and exchange ideas with each other – so that we can learn from each other and develop superior products together.
2. PASSION
We are passionate about supporting women’s confidence and body image. We are determined to make a significant contribution to women’s recovery and lives.
3. RESPECT
We build relationships on honesty and respect with consumers, partners and our team. We are open and respectful to everyone. We respect uniqueness and individuality, and we address it accordingly.
4. DRIVE AND AMBITION
We drive innovation through a high pace and with an ambitious agenda. We take pride in our work and we celebrate successes in finding better ways to support our customers. Setting the bar high is in our DNA.